They aren't doing a very good job of it, though, that I can see. Please, correct me in the comments, because I may just not be trying hard enough, but what I see is that technologists and PR and marketing people are running on the bobbing Twitter decks while heritage media is scarcely to be found. Tech journos like @scobleizer and @mediaphyter are doing just fine, but the only press person I've found truly thriving in this 2.0 culture so far is @johnabyrne, who no doubt as editor of a business mag can see the writing on the wall.Tell me I'm wrong, or tell me why Twitter isn't the perfect place for notebook dumps. If I was still doing political journalism, I'd be on Twitter even more than I am now, and that's a lot.
Where Is the Heritage Media?
Not long ago, I blogged about the need for the traditional media (I won't call them "mainstream" anymore, because they are slipping so badly) to tap into what the federal government is doing in terms of embracing Web 2.0 tools and culture. Sadly, the legacy media is showing itself to be even more hidebound than that behemoth bureacracy. I've been immersing myself in Twitter, which I believe is a revolutionary technology that will grow lightening fast as mobile broadband expands around the world. The Twitter culture is a bit difficult to grasp, as nearly every "expert" has a slightly different take. However, it seems a natural place for old media to gets it sea legs and try out new ways of doing business.
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