Yesterday I sent out an email that included two clear opportunities to leverage my network of 60 volunteers and more than 20,000 followers, subscribers, supporters and opt-ins. The first was for reaching the [X] Bar Gives community, and the second was an opportunity to guest blog on the Gov 2.0 Radio site.
Of the several hundred folks who recieved that email, two people really leveraged the opportunity.
Gov 2.0 reporter Alex Howard blogged a roundup of his stories of the week, including a promo for a big package he's doing today. I tweeted out that roundup as well as a couple direct links to great stories I'd missed.
Social media consultant Shonali Burke responded by asking my to be Blue Key Champion and to involved the [X] Bar Gives community in ongoing efforts to support the U.N.'s regugee programs and the Blue Key campaign. This is a great opportunity for our group to be involved in an important social media for social good campaign.
I see many, many people spending great amounts of time on social media. What I don't often see is effective leveraging of opportunity. Please, take the example of Alex and Shonali and use opportunity to push your mission.