California Gov. Jerry Brown has put the nail in the coffin of having an approachable "social" media presence. Brown - or, more accurately, someone who runs his Twitter account - has culled thousands of people from the list of folks he followed.
I know this because I was one of the people who followed Brown back before he had even 1,000 followers, before he's officially announced for governor, and months before he was added to Twitter's suggested users list and jetted to more than 1 million followers. That Twitter relationship ended sometime in the past several days as Brown's social media handlers dumped most of his Twitter connections.
I wrote about Brown and his Republican opponent, Meg Whitman, and their Twitter influence, back during the campaign last year, and I used Twitter and related tools to promote the Democratic ticket statewide.
Too bad Brown and his staff don't get it.
It's clear that Brown uses Twitter just to pump out the occassional press release, but at least he had made the casual connection of following back many of his early supporters. Unlike former Gov. Schwarzenegger, who used Twitter often and creatively (I followed Schwarzenegger when he had about 57,000 followers - he's got more than 2 million now and still follows me), Brown's presence there is a joke now that he follows only three score reporters and newswires.
And no, that's not a strategy for reading or communicating (effectively reading Twitter streams or interacting with reporters there has nothing to do with how many people you follow), that's a slap in the face to the little people.